We were asked to design a cava label and bottle that was unique, that transmitted sensuality, in the clients own words, “we want this cava to be a little naughty, we want it to make you feel that sudden rush when you see a woman’s legs in beautiful lingerie”.
With this in mind we wanted to create a packaging that would convey a certain unique sensual feel about the product as the client asked. Our cava needed to stand out in a subtle way, we wanted to draw in cava lovers and once again give cava that luxury feel. Using lingerie and the connotations that come with it, we merged the idea of lingerie and drinking cava and created a product that transmits arousing feelings and sensuous appreciation of good cava.
